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Adoption Committee Ideas

Page history last edited by Daniel Jacobson 14 years, 1 month ago

Possible Projects for 2010

Several adoption initiatives can be pursued in 2010 with sufficient volunteer support and/or OIDF funded activities.  Feel free to add to the list below and/or to volunteer to lead some of these initiatives.

  • Marketing Communications
    • Systematic outreach to industry press and analysts, especially w.r.t. developments with adoption, functionality, usability, security, success stories, etc.
    • If anyone knows of deployments and success stories that we should share with the press and analysts and haven't please send an email to the marketing mailing list
  • Website Enhancements
    • Volunteers to create more content for the OIDF website for prospective RPs – this will also involve interviewing RPs to find out what content they’d like to see on the OIDF website, some initial ideas follow
      • An update to Joseph Smarr’s tutorial on how to deploy OpenID on your website using the open source libraries - looking for volunteers
      • ROI analysis for various use cases of OpenID – what are revenue enhancement or costs reduction impacts of OpenID, how much will it cost to deploy, and consequently what is the return on investment (ROI) for deploying OpenID on an RP website
      • Specific case studies on the benefits of OpenID – site X saw registrations go up by 15%, site Y saw forgotten password costs go down by 10%, site Z gathered additional customer account registration data by consuming SREG data, etc.
      • An overview of SREG and AX and how to use them for RPs
      • Best practices for RP deployment – this goes beyond the “how to” in the first bullet, to discuss things like UX, linking OpenIDs to existing accounts, managing disparate data from multiple sources, etc.
    • Benchmarking the websites of other SIGs and foundations to see 
      • what website capabilities they offer that OIDF should, how we could improve navigation, organization, search, etc. on our site
      • what programs they offer for members that we might consider for our members
  • Events
    • Lets list the industry events we'd like to have representation at: conferences, seminars, trade shows, etc.  We can start with the list that Don Thibeau provided in his presentation last week and build on that.
    • We should then prioritize these events, figure out who should/could attend, determine what financial support from the OIDF we need, etc.
  • Market Research
    • Continue research with RPs, including the Sears UX Summit, to more fully understand the needs of media, entertainment, online retailer, and affinity group website operators
    • Continue to get customer feedback on best practices for RPs and OPs.  See the initial results from the first User Experience Summit at Yahoo and the second at Facebook.
    • Consider dediciated research for different market sectors including government, academic institutions, and online retailers.

Overall Outreach

  • Driving RP Adoption
    • We could benefit from a concerted community-wide effort to identify and reach out to potentially receptive prospective RPs, especially mainstream highly visible sites (see the list of the top online websites). 
    • We can certainly continue to send emails to info@, support@, webmaster@ at target organizations, but those usually don’t go anywhere. Personally, I’ve been using my business networks along with LinkedIn, but that only get us so far. But if the entire OpenID community could leverage our collective networks, that could be meaningful. For example, it would be great to have Wikipedia and Craigslist implement OpenID, but we may need a concerted effort by many of our members to convince organizations like these. I’ve personally been advocating that we target “content providers” – media companies (film, tv, radio, music, newspapers, sports, etc.) and affinity groups (corp & academic alumni networks, clubs, boy scouts, AARP, trade associations, etc.). BBC, 4-H, and AARP are already members of the OIDF. These organizations should be more receptive since they want to register lots of users/members and make it easy for them to login, and longer term to possibly share social networking profile information.  So if anyone on this list knows people at companies or organizations that should be implementing OpenID, contact them. Let them know about the OpenID Foundation and our website. Encourage them to join the Foundation and/or a mailing list to monitor a topic of interest to them. If they’d like to discuss joining the OpenID Foundation, have them contact Don Thibeau. If they want to participate in customer research, have them contact the applicable committee chair.  If they want to implement OpenID on their websites, point them to the various open source libraries, plug-ins, or service providers that help companies with implementation.  For OpenID to expand its relevance beyond tech savvy users and user generated content applications, we need broader mainstream RP adoption. I’m hopeful that as soon as an average person can think of a dozen or more sites where they can use their OpenID, we’ll start to reach an inflection point where users start to demand this kind of experience from all the websites they use.
  • Driving Membership
    • We are rapidly outgrowing our "all volunteer" capacity to achieve everything that we want to do as a foundation.  We've had the good fortune of recently adding Don Thibeau as our Executive Director as well as PayPal, Facebook, LexisNexis, Booz Allen, and PingID as sustaining corporate members and members of the board of directors of the OIDF.  However, additional corporate membership would allow us to more rapidly and aggressively undertake the wideranging goals we've set out for ourselves for 2010and beyond.  If you know of any companies that have expressed interest in joining the OpenID Foundation, please have them contact Don Thibeau who is leading our membership outreach programs.

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